Why Your Amazon Sales Are Not Increasing (And How to Fix It)

Many sellers create an Amazon account with big hopes and upload products, run ads to promote those products but have low sales. Many small store owners will face this same issue. The product is not always the problem; many times, small mistakes can stop you from growing.

Let’s put it in simple terms.

1. Your Product Listing Is Weak

Customers cannot touch your product when they purchase it online; they will see a photo of the product and the product description when they are looking at your product. If your title is too short, your images are not appealing, or there is confusion in the description, your customer will leave the page without purchasing your product.

Having a good listing creates trust in your listing to help create trust in your product for customers who purchase your product.

Good Images will give your customers a true representation of the product.
Good Titles will provide better search capabilities.
Good Bullet Points will provide your customer with how to use your product.

Make Sure You:

Add clear white background to each image of your product.
Use all image slots available for your images.
Use simple words in your description.
Explain the use of your product, the sizes available and the color options available.
Add the keywords to your title.

If you want to sell your products wirelessly, make sure that you have your e-commerce list made strong.

2. Ads are being run, but money is falling down the drain.

Many sellers run ads every day and are spending lots of money on ads, but they’re not getting orders. This is due to not being able to properly manage ads.

They have:

Incorrect keywords → Ads reach incorrect target audience
Bid too high → Money wasted
No product reviews → Consumers have no faith
Few clicks → Few sales

To fix it:

Make sure all keywords are correct
Set a low budget and use that until they find products that sell
Remove incorrect keywords
Concentrate on selling products

You should perform a daily check on your ads; never run the ads and not check them.

3. Low click through rates (forming CTR)

Customers can search for your product online. They look at it, but they do not click on it. This creates a low CTR (low click-through rate). The low CTR means that customers do not think the product you have is as appealing compared to other products.

The majority of reasons are:

Poor main image
High price of item
Incorrect product title
Low rating

Things to Fix:

Use bright and colourful images
Show customer how to use product
Make pricing competitive with competitors
Provide a discount/coupon
Use keywords in product titles

4. Higher CTRs result in more visitors, and ultimately increase the number of sales.

No Customer Reviews or Negative Reviews

Current Buyer Behavior

Consumers trust what they see. If your product has no reviews, they will feel anxious or unsure of their purchase. Likewise, if there are negative reviews, they will leave the website prior to making a purchase.

Actions to Resolve This Issue:

Provide a quality product.
Pack the product well.
Deliver the product quickly.
Make a polite request for feedback from customers.
Respond to customer related issues quickly.

Happy customers create positive reviews. Positive reviews create repeat customers.

5.Out of Stock

When you run an advertisement on your product, someone clicks the link and sees the product as being “out of stock.” They leave and the product moves down in rank. As a result, you lose sales.

Out of Stock is a significant loss.

Your product ranking on Amazon decreases.
Money is wasted on ads.

Actions to Resolve This Issue:

Check inventory at least once per week.
Order inventory early.
Keep a buffer of extra product.
Suspend ads if you do not have much inventory available.

Example

Ramesh has been selling stainless steel water bottles with everyday ads but has only had 2 sales in a week’s time. His product listing has been reviewed and he recognizes that his images ar too dark, his title is too short, and he has no product reviews; therefore, he updates his images, adds all relevant information, and improves his shipping materials. He also uses a different set of keywords in his ads that are relevant to his product. At the end of his first month after these changes, he has over ten sales per day. A few small changes resulted in a very positive outcome.

Why Seller Need Ecommerce Account Management Services

Many sellers attempt to do everything for their business themselves, leaving them feeling lost as Amazon has frequent changes to rules; therefore, they need help from others to better their businesses. Daily work is required for advertisements and it is also important that listings are frequently updated, along with taking care of reviews.

There are e-commerce account management services that can help assist sellers with growing their businesses by checking the seller’s account, fixing issues with their listings, managing ad campaigns, improving rank, tracking inventory and providing guidance so they know what step to take next.

Caasto can help sellers to grow revenue by using the proper methodology –

We check your listing performance
We intelligently manage your ad campaign
We help increase your click-through ratio (CTR) and conversion rate
We will help you avoid running out of stock
We will help you to build long-term sustainable growth.

Take Action Steps Today

Check your primary product image and improve it
Update your title with the right keywords
Stopping wasting your advertising budget on unproductive search terms
Focus on selling products that will sell well
Maintain your stock levels
Give reviews great importance.

Take Action Now—don’t just wait for it to happen by itself.

Free Amazon Account Audit

If your sales have stagnated, seek out expertise in this area as it could be damaging to your company due to a small misstep potentially limiting your growth. A Free Amazon Selling Audit is available. The split-second it takes to check someone on your listing, your advertisement, and your review/Health account will give you clear instructions on how to make the necessary changes required.

Contact Caasto for assistance ecommerce listing Services.

Make your account more successful, to increase your sales and be confident when selling.