Why Most Sellers Need Amazon Account Management Services Before Anything Else
To put it candidly; Most potential or “e-commerce” sellers are not poor at their trade; rather, they are simply perplexed with regard to how to sell successfully on platforms like Amazon.com, eBay.com, Flipkart.com, and/or Etsy.com in an efficient and profitable manner.
They enter their products into one of the aforementioned marketplaces,
wait a period of time,
use advertising,
adjust their pricing,
and yet experience no meaningful growth in sales over the time frame expected to show growth.
This is where Amazon account management services and proper ecommerce account management services actually matter; they are not a luxury item but rather a necessary item.
The Real Reason Sellers Struggle
The reason why so many sellers experience difficulty is because of a misdirected focus; thus here are some possible reasons for lack of success that sellers typically experience:
- Your product has not received optimal visibility; mainly due to an improper product listing.
- Advertising costs will continue to produce additional ad spend and/or losses as a direct result of having used improperly chosen keywords.
- Your return rate will increase as a direct result of customers not understanding your product.
- The overall health of your account will deteriorate over time due to the failure to correct small problems on a timely basis.
The most common error made by sellers is trying to fix everything simultaneously – this almost never works.
One Short Example You Will Understand
You sell handmade products on both Etsy and Amazon, possibly using the same product in both marketplaces.
On Etsy, buyers usually search with a longer and more descriptive query style while on Amazon, customers may search with short keyword queries with a specific intent to purchase.
So if you just copy the same listing across both platforms, you will find that your performance is not the same.
Now let’s say you create an optimized listing on each platform with:
- Platform specific keywords
- Clear images
- Bullet points that clearly show what your item is and how it works
- Correct pricing strategy
That’s what we call an optimized listing – not just decoration – but performance.
Step-by-Step How Caasto Solves This Problem
At Caasto, we take a more methodical approach to fixing your listings.
Step 1 : Identify Your Primary Pain Point
Prior to implementing any online account or market place advice for client retailers, Caasto first evaluates the following questions to assess their online visibility or profitability of their retail businesses:
- Is there a visibility problem for your Amazon account?
- Are you losing money on your ads?
- Are you receiving too many returns (or "RTOs")?
- Is your Amazon account healthy?
If you don’t know what you’re doing, you can never fix anything.
Step 2 : Analyzing Data
We assess:
- Your Amazon Account data
- How your competition operates on each of the marketplaces
- Demand of certain Keyword Searches
- The guidelines of each of the marketplaces (Amazon, eBay, Etsy, etc.)
Doing this helps ensure that all decisions we make based on the data are based upon a legitimate reason as opposed to random decisions.
Step 3: Using the Right Tools
Experience is not everything when you are dealing with managing an account in an online market place.
At Caasto, we utilize reliable online tools to assist us with:
- Keyword Research
- Listing Quality Reviews
- Optimizing Ads
- Competitor Research
As a result of using these tools properly, we are able to optimize your listings, ads and account in an efficient and organized manner.
Significance of This Topic to Sellers on Amazon, eBay, and Etsy
These platforms are run in entirely different fashions.
On Amazon, sellers must capitalize on a structured approach to keywords as well as adhere to strict policies.
On eBay, sellers must find the right balance of price, trust and visibility.
And for Etsy, sellers must incorporate storytelling into their listings and find buyers who are searching for their products.
That’s why there is no one-size-fits-all approach to your selling strategy.
Thus, professional management of Amazon accounts and multi-platform ecommerce account management are essential for sellers to avoid making potentially costly mistakes.
What You Need to Do Next
Stop making changes for the sake of making changes.
Instead, ask yourself this question:
What is the biggest issue in your business at this time?
- Is it a lack of visibility?
- Is it because of advertising?
- Is it because of too many returns?
- Is it because of poor account health?
At Caasto, we will help you answer that question first.
- Then we will analyze the situation.
- Then we will use proven tools to optimize your full selling process.
- This is how you will optimize your listings.
- This is how you will grow your accounts.
- This is how you will achieve predictable selling.