
Why Most E-commerce Sellers Struggle | The Challenges of Selling Online Sales
While it may appear that selling through sites like Amazon, Flipkart or Meesho is an easy venture to undertake, in reality, it is the hidden gap in the system’s processes that ultimately lead to most sellers’ failures instead of their products’ quality.
Daily common problem examples include:
- Products not ranking or being found on the search listing pages.
- Increased spending on ads, but no increase in sales.
- High return rate / Returned Due to Order (RDO) which erodes profits.
- Fees and discounting create reduced margins.
- Account health issues preventing growth.
- No clear path to scaling.
It is not low sales that is the issue.
It is low visibility and poor optimisation that are.
Here’s How Caasto Addresses Your Primary Pain Points:
1 . No consistent sales due to low visibility.
You have a product for sale; however; buyers are unable to find it for purchase.
How are things going wrong for you?
- Wrong keywords
- Titles and bullet points are weak
- Image quality is poor
- No ranking strategy
- Buyer-intent keyword research.
- SEO-optimised listings
- Image and content optimisation
- Ranking improvement plan
2 . Unbelievably high returns and False RTO
You receive an order but lose money (profit).
How are things going wrong for you?
- Vague/unclear product descriptions.
- Product images and descriptions do not match buyer expectations.
- COD is frequently abused.
- Clear accurate descriptions of all products.
- Arrangement of return reasons.
- Correcting descriptions to avoid the confusion associated with products.
- Practical guidance for correcting COD abuse.
3 . Advertising but Can’t See ROI
Spending money on advertising with no visible profits?
What’s Wrong?
- Too many broad keywords.
- Bad campaign structure.
- No regular ad optimization.
How Can Caasto Help?
- Keyword driven ads.
- Focus on ACOS and ROAS campaigns.
- Search term mining.
- Ongoing ad optimization.
4. Low Sale Volume/High Fees = Low Margins (Sales going up, profits going down)
What’s Wrong?
- Incorrect pricing strategy.
- Heavy reliance on discounted pricing.
- Competition against large brands without a strategy.
How Can Caasto Help?
Review all fees and costs.
Establish a smart pricing strategy.
Identify profitable keywords.
Develop bundled products and product variation plans.
5 . Your Account Health/Policy Risks
One policy warning could put you out of business.
What’s Wrong?
- Policy gap.
- Operational mistakes.
- No monitoring.
How Can Caasto Help?
- Account health check.
- Policy compliance review.
- Issue resolution support.
- Preventative action plans.
How Caasto Works:
We don’t provide shortcuts. We build scalable systems.
You Receive:
- Clearly defined weekly reporting.
- Actionable growth plan.
- Dedicated account support.
- Long-term strategy for marketplace success.
Who is Caasto For?
Caasto is best for sellers that want:
- Consistent and profitable growth.
- A serious attitude towards their business.
- To understand that e-commerce is a process.
Caasto is Not For Sellers Who Want:
- Quick results.
- Free advice.
- Short-term hacks.
Ready to Fix Your Visibility, Sales and Profits? Poor visibility leads to no sales. Talk to Best Ecommerce Account Management Services Agency