Seller Account Suspend and How to Activate It
Many small business owners can earn money from online sales at sites like Amazon, Flipkart, Etsy, or Walmart. However, it is possible for an account to be suspended at any of these sites so that you cannot sell products through it anymore and you may even have your payments put on hold as well. This can sometimes be stress-inducing for anyone who loses their seller account. There is no need to panic, as the majority of seller accounts that are suspended can be reinstated by taking the appropriate measures.
What is an account suspension?
When an account is suspended, it means that all selling privileges with that marketplace have been removed. Your products will no longer be visible to customers, and they will be unable to purchase from you. There are a number of reasons that the marketplaces will suspend accounts; typically they do this to protect consumers from bad products, poor shipping, and dishonest sellers.
Reasons that a seller's account can be suspended.
- Late Shipments cause issues.
- Too many order cancellations are a potential risk.
- Too many bad customer reviews.
- Selling counterfeit/knockoff items will get you suspended.
- Not listing your items accurately (according to the platforms rules).
- Using other seller's branding.
- High Return or Refund Rate will also possibly trigger suspension.
Many things can lead to account suspension and there are many reasons for account suspension, including small mistakes leading to large issues. Make sure that you read and understand all of the marketplace selling rules.
Step 1
After Getting Suspended
- Read the email that states you’re suspended from the platform thoroughly.
- Know why you’ve been suspended.
- Do not send emails/contacts to the platform in anger.
- Do not create a new account, as this will only complicate things more.
Keep a level head and think rationally; you can change this!
How To Get An Account That Is Suspended Reactivated
1. Find Out What The Cause Was
- Look at the orders you have made, returns made and feedback given to you by customers.
- See what you have done wrong.
- Look for the mistakes that caused your account to be suspended.
- Was the shipping delayed?
- Was the product quality bad?
- Was the listing incorrect?
2. Create A Clear Strategy
List out what you have done wrong and how you are going to change them (Where applicable)
- Improving packaging
- Shipping items on-time
- Using actual product images
- Updating descriptions accurately
- Hiring someone (if needed)
3. Write An Appeal Letter
Explain to The Platform the following 3 things:
- What went wrong
- What you did to correct what went wrong
- What you will do in the future to prevent this from ever happening again
Keep it simple, make sure to use words that are easy to understand, and be open and honest about what happened in your situation.
4. Upload Proof
- Provide the platform with proof in the form of invoices, tracking numbers, and/or supplier bills.
- Prove that you have real products.
- Prove that you have changed your processes.
5. Be Patient
- Expect the same length of time it took to get suspended to pass before receiving a response from the platform, as it took to get suspended.
- Don’t bombard the platform with multiple emails in a single day.
- Wait for a response from the platform and follow the instructions provided to you.
Short Example
Ravi was an online seller of mobile phone cases. Unfortunately, during the busy holiday period, he received many shipments late, prompting customers to complain, resulting in the suspension of his account. Ravi evaluated his process, switched to a new courier, shipped orders more quickly, and then wrote an appeal letter that explained what he had done to fix the problem, after which his account was reactivated one week later. He is now shipping orders on time and receiving good reviews.
How ecommerce experts can help
Many online sellers do not know how to prepare appeal letters and are often confused about what to do next. E-commerce account management services will work with you to resolve your account issues. Experts will evaluate the health of your account, determine the actual cause of your issues, and prepare a strong appeal letter for you. They will also provide step-by-step guidance on how to resolve your issues.
Good e-commerce listing services also help prevent account suspensions. Properly constructed titles, images, and descriptions for your products will significantly reduce customer complaints. More accurate listings will also help reduce the number of returns and improve your customer ratings.
At Caasto, we work closely with sellers to help them with their accounts once they have been suspended. We will help you understand the issue, prepare the necessary documentation, prepare an appeal letter, improve your product listings, and support you until your account is reactivated.
Avoiding future suspension
- Make sure you ship all orders in a timely manner.
- Utilize high quality merchandise.
- Respond to buyer messages promptly.
- Maintain a low return rate.
- Comply with all marketplace rules and regulations.
- Maintain accurate stock quantities at all times.
- Never post counterfeit merchandise.
Good daily habits will save your selling account.
If you have been suspended from selling on Amazon, do not delay in addressing it.
- Determine what caused the suspension.
- Permanently resolve the issue.
- Submit a detailed appeal.
- If necessary, consult with qualified professionals.
Making money selling online can have a major impact on your financial situation; therefore, do not allow a suspension to inhibit your growth potential — take corrective action to repair your business and return to selling confidently.
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